Trade Marketing Executive (FMCG/Bukit Jelutong)

• Well established Personal Care product manufacturer
• Willing to work at Bukit Jelutong, Shah alam
• Basic Salary RM4000-RM7000 commensurate with working experience

1. Channel Strategy & Activation
• Retail Partnerships: Develop and execute channel-specific marketing plans for key accounts (e.g., Watsons, Guardian , Mr.DIY , Speedmart 99, etc).
• Promotion Planning: Design and implement in-store promotional activities, including "Gift with Purchase" (GWP), seasonal bundles, and price-off campaigns.
• New Product Launches (NPD): Lead the trade roll-out for new series (e.g., Disney/Marvel collaborations / Laundry Care and others) by ensuring timely stock listing and shelf presence.
2. Merchandising & Visibility
• POSM Management: Design, source, and deploy Point-of-Sale Materials (POSM) such as floor displays, shelf talkers, and testers.
• Planogram Compliance: Collaborate with retailers on planogram proposals to optimize "share of shelf" and improve category performance.
• Market Visits: Conduct regular site visits to ensure execution excellence and monitor competitor trade activities.
3. Analytics & Budgeting
• Sales Analysis: Deep-dive into sell-in and sell-out data to identify distribution gaps and growth opportunities.
• ROI Evaluation: Track the effectiveness of trade spend and promotional investments to ensure optimum returns.
• Reporting: Prepare monthly reports on brand performance and competitor movements for senior management.